Onion/ MySpace Collaborate

August 10, 2007

 Clearly MySpace is trying to hold on to some of the blush that may-or-may-not have left the rose with the advent of their hip adversary Facebook. Even as Rupert Murdoch claims that Fox Interactive Division is on track to make $1 billion dollars (Mwahahaha), MySpace has announced a collaboration with –drumroll — The Onion. From their Press Release: “MySpace, the country’s most trafficked website, and The Onion, America’s Finest News Source, today announced an exclusive content partnership to bring new Onion video and audio content, articles, blogs, and breaking news to MySpace and MySpaceTV viewers http://myspacetv.com/. The Onion/MySpace partnership will create a branded “Onion” community allowing fans to view exclusive content through the video hub as well as via the Onion’s new MySpace profile at  http://myspace.com/onionnews.

“”The news business is like the tobacco business: you want to reach new readers at as young and impressionable an age as possible,’ Onion president Sean Mills said. ‘MySpace was, of course, a natural partner in that regard.’

“In addition to providing online video and audio content, the partnership launches The Onion’s first-ever staff blog. These exclusive stories written by the nation’s most respected reporters, editors, and on-screen anchors allow a behind-the-scenes peek into the 892 offices of The Onion.

“‘The Wall Street Journal is all well and good, but the Onion News Network represents the best in hard-hitting investigative journalism (at least on MySpace),’ said Jeff Berman, GM of MySpace TV. ‘Also, we lost a bet.'” And so on …  Ron Mwangaguhunga 

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