Tie The Knot

August 10, 2007

 

The Knot — another longtime Alley firm — is doing nicely as online ads heat up once again. After going public shortly before the 1.0 bust, it was left for dead in the minds of many. But they survived. From CNNMoney:  

Some people may always cry at weddings. And investors who own shares of The Knot (KNOT), the leading online media company focusing on wedding planning, have reason to cry as well…copious tears of joy, that is.The Knot reported better than expected results for the second quarter after the closing bell Wednesday, with revenues surging 61 percent and earnings increasing 22 percent. Shares of The Knot shot up nearly 25 percent Thursday on the news. That’s definitely worth noting on what’s shaping up to be a bloodbath on Wall Street.The Knot, which owns the Web sites TheKnot.com and WeddingChannel.com as well as several magazines, makes most of its money from Internet advertising. Online sponsorship and ads accounted for 44 percent of the company’s overall revenues in the second quarter and sales in this division increased by 50 percent from a year ago.“And the company’s publishing business, which accounted for 21 percent of total sales, reported a revenue increase of 36 percent.”  The rest of the article is somewhat skeptical, but  The Knot but the quarter was solid.  Ron Mwangaguhunga 

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