USA Networks Launches Didja

August 10, 2007


USA Networks, whose “Characters Welcome” approach to character-driven drama and smart, hip viewers makes it perfectly suited to social networking if it can pull it off. Today they announced the launch of Didja: ” USA Network announced today the network’s first-ever independent digital media initiative, A free online archive of current and classic television commercials, movie trailers and other brand-related content, is a social networking destination that reinvents the commercial viewing experience by celebrating advertising as entertainment. The site is due to launch early 2008. The announcement was made today by Bonnie Hammer, president, USA Network and SCI FI Channel.

"' is the logical next step in the changing dynamic between consumers and advertisers,' said Hammer. 'There's no doubt that commercials are major drivers of pop culture - all you have to do is check out traffic on any video-sharing site. We want to own that watercooler conversation and become the go-to destination for on-demand advertising content.'"


 Users will be able to interact with the “on-demand advertising”s through a mash-up toolkit that will allow viewers to do everything from parody an ad to personal brand interpretations.”‘ is an exceptional opportunity for advertisers to interact with an engaged audience and extend their marketing budgets online,’ said Michael Pilot, president, NBCU Ad Sales. ‘Ads that once aired exclusively on television can now live on Additionally, NBCU’s clients will benefit from’s research capabilities, including virtual focus groups, behavioral targeting, and data mining.'” Ron Mwangaguhunga 


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