1-800-Flowers.com Contest

August 11, 2007

 

Internet retailer Jim McCann, another Silicon Alley survivor, has launched an interactive contest around 1-800-Flowers.com. Conteststants upload their photos from their travels on the web site and write a story about the pics. From the Press Release:

 “Calling all photographers and storytellers! For those who love snapping vacation shots and writing about their travels, their next big break is just a click away. 1-800-FLOWERS.COM, Inc. , a leading multi-channel retailer, and CBS RIOT, a cross-platform division of CBS Corporation bridging its local radio, internet, outdoor and television sales operations, today announced a call for entries for the Fields of the World contest where consumers will determine the country of origin for the next addition to 1-800-FLOWERS.COM “Fields of the World” bouquet collection. The collection features a stunning array of floral bouquets, each designed to capture the beauty of different countries around the world.”

Each entrant receives a 15% discount — a clever way to lure first-time customers — and the winner gets their billboard unveiled in Times Square — a clever way for CBS’ Billboard division to drum up press.

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