Bob Pittman Buys Into NAMG

August 20, 2007

Bob Pittman, the father of MTV, is, curiously, buying into a highly targeted magazine niche.  And, to be sure, he plans on building an online presence and boosting ad revenues with techniques refined at AOL. From Northamericanmediagroup via paidcontent

Pilot Group, a brand focused NY-based private investment firm, has completed the purchase of North American Membership Group (NAMG) the world’s largest lifestyle affinity membership organization. This move expands Pilot Group’s consumer media portfolio and will allow NAMG to grow its integrated media offerings with advertisers and the 4.7 million active members that make up the company’s highly-targeted enthusiast groups.

“Currently NAMG operates 11 national enthusiast membership clubs aimed at enhancing activities for engaged consumers. It employs multiple media channels and benefits to surround the consumer with experiences and information that enrich their participation in their chosen special interest.

“Pilot Group plans to grow NAMG’s advertising revenue and improve marketing operations through investments in brand building media and innovation in online technology.”

 Pittman, we cannot fail to note, has a $3.5 stake in Daily Candy, which may or may not live up to its wild valuation of $100 million-plus.


Ron Mwangaguhunga


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